Operating a home business has many advantages, such as the ability to set your own schedule or take care of your kids while you work. Following the advice in this article will help you to get the most satisfaction from your home business, while avoiding some of the common mistakes people make.

To get the word out about your new home business, have cards printed with your company name and logo. Give one to everyone you know, and leave them lying around everywhere you go. Spend an afternoon in a busy shopping district and leave your business cards on the bulletin boards of retail stores and professional buildings.

Figure out what you will name your business and set up a website relevant to your business name. It’s easier than you may think to have your own website and you can get your own domain name for as low as $9. You can also expand your business with a website.

To advertise your business create fliers, brochures and postcards. Ask businesses to hang your flier in their window, or post them on bulletin boards. Mail the postcards out to potential clients. To draw in more business put a code on your advertising materials that entitle the clients to a one time discount or free trial service.

Keep careful track of travel expenses, both on long trips (cost of tickets/gas and food) or for shorter, day-to-day driving. If you keep all of your receipts and deducting whatever you are entitled to write off, your savings will add up; careful record keeping will allow you to make these deductions without opening yourself up to legal trouble.

Whenever possible, use your business credit card. When you travel, eat out, and have other minor expenses, using your business credit card will keep cash in your hands and defer the payment. Using a credit card also helps to build miles or points on your card which can later be redeemed.

To maintain a professional image for your business, be really careful what information about you can be seen on social networks. Remember that these days social networks are a popular way for potential customers to check up on you! If you are going to let clients see your Facebook or Twitter accounts, then make sure that everything that you post – from your profile picture to daily updates – reflects positively on your professional persona.

In order to have a successful home based business, it is very important that you take note of all the expenses that you pay for. This includes even the small things such as car mileage. These small expenses add up and can be deducted from the annual tax that you would need to pay for.

Keep your equipment up to date. If you buy equipment that you obviously need for your business, such as office supplies or a computer, you can deduct your expenses from your taxes. To avoid getting in trouble, do not write off expenses that might fit into what you bought for your home rather than your business.

Get a toll free number starting with 800. This means people can call you and it will not cost them anything. People might hesitate calling a phone number starting with an area code they are not familiar with, for fear of being overcharged. This also allows you to keep the location of your business unknown.

Keep a close watch on what your competition is doing. Align your prices and see what kind of marketing techniques they use. Learn from their mistakes and successes, and make sure you are offering a competitive offer. Find out who their customers are and try converting some of them to your products.

Since you’re the boss, you need to make a proper work schedule to avoid slacking off. Your customers deserve your dedication and hard work even though you may not have to leave the house.

Stay far, far away from people that hand out negativity. Every negative person has his reasons for being that way, but it’s his problem, not yours. Don’t let these people steal your dreams, motivation or confidence away. Realize that negative people are that way with everyone they encounter; don’t take it personally, just move on and find more people that support your efforts.

Constantly look for better deals on all your business expenses. You are in charge of every detail related to your home business so you should always be aware of how much money you are spending. Find the best prices by comparison shopping on a regular basis. The small expenditures add up over time.

Find out if local groups, such as a church or business association, offer group insurance and, if they do, join up! It’s a great way to save money on your insurance while getting peace of mind from the fact that you’re fully covered in case something happens to you or your family.

If your home business is based on your services, put your photo on the front page of your website. People want to know who they’re finding out about the second they get on your website, so show them. Make sure your photo gives you a look of professionalism while still being friendly. Ask your friends and family to check it out and see if they think that you look trustworthy.

Not every service or product fulfills all needs. Don’t think that you must change what you’re selling to please everyone. Concentrate your energy on the consumers that are interested in the things that you have to offer to them.

Take a video of your home office and write down the serial numbers of the expensive items you have, like computers or cameras. Try to find the receipts for each item and keep them in a file with the video on CD or tape. Keep it all in a water- and fire-proof safe so that if you ever have a disaster in your home you can replace your items easily through an insurance claim.

Running a home business can be both enjoyable and highly profitable, but to get the most benefit out of it, you need timely and accurate information. The material presented in this article should help you to maximize the benefits of working from home, while avoiding some of the potential pitfalls.